For Investors & Advisors
We’re Redesigning Learning for Kids Who Learn Differently
Swayday is building motion-powered games to help neurodiverse kids — especially those with ADHD — grow stronger in focus, confidence, and core academic skills.
We’re a team of neurodiverse founders and developers who know firsthand that sitting still isn’t the only way to learn. Our mission is shaped by real childhood experiences, real parenting, and a deep commitment to equity in education.
The Problem
- 1 in 10 kids has ADHD — and many more struggle with focus
- Engagement is everything — but traditional education expects kids to sit still, click, or read
- Motion-based learning tools are nearly nonexistent — especially for kids who need them most
The result? Smart kids get labeled as lazy, distracted, or “behind,” when really — the tools just weren’t built for them.
The Solution
Swayday builds motion-based mobile games that improve educational outcomes for ADHD and neurodiverse kids.
By turning movement into learning — with no special equipment — we help kids build real math and literacy skills in short, focused play sessions. Our games are designed for kids who struggle to sit still, tune in, or engage with traditional EdTech.
- 📱 Built for phones and tablets using AR/motion tracking
- 🎯 Focused on measurable skill growth — not just “engagement”
- 🧠 Grounded in neuroscience and attention science
- 🔁 Designed for replayability, habit-building, and progression
Our goal isn’t just to make kids feel better — it’s to help them learn better.
Our Edge: ADHD × AR/XR × AI
Swayday sits at the intersection of three transformational forces:
- 🧠 ADHD — 1 in 10 kids, massively underserved by traditional tools
- 📱 AR/XR — Active, immersive experiences that keep kids engaged
- 🤖 AI — Adaptive learning pathways that meets kids where they are and helps them grow
Early Traction
- Early testers — including teachers and neurodiverse kids — love the experience and keep asking to play again
- Educators recognize its value: a 3rd-grade teacher teaching math with Cognitive Guided Instruction (CGI) said her students were fully engaged with our game and asked to play more after a classroom demo
- Kids are showing signs of real learning — even one of our developers reported improved math skills after repeated testing
- Parents, advisors, and ADHD adults consistently say: “I wish I had this growing up”
Swayday is still early, but signals are clear:
The need is real. The product is sticky. The opportunity is wide open.
Why We’ll Win
- We have a playable MVP live on iOS — built with a lean team and minimal funding
- Our founder has scaled a company to $40M+ in revenue
- Our team includes neurodiverse parents, educators, and developers — we’re solving a problem we deeply understand
- The category is wide open: no leading motion-based learning brand for ADHD kids exists
- We’re not waiting on future tech — we’re using what’s already in kids’ hands
We’ve built the hardest part: a game kids actually want to play that also builds real skills.
Meet the Team
- Day Martin, Founder & CEO
– Second-time founder; scaled Stand Steady to $40M+ in annual revenue
– Expert operator with a proven track record in strategy, product development, and execution at scale
- Courtney Freed, Co-Founder & CMO
– Managed a $100M+ eCommerce portfolio, including $20M+ in EdTech products
– Brings fast execution, deep market insight, and a decade-long working relationship with Day — enabling the team to move quickly and effectively
- Dr. Michael Martin, Pediatric Advisor
– Past President, Virginia Chapter of the American Academy of Pediatrics; Washingtonian Top Doctor
– Brings decades of clinical expertise in ADHD and developmental pediatrics
- Aaron Sherman, EdTech Advisor
– CEO of Storyboard That, a leading K–12 educational platform
– Expert in curriculum integration, EdTech growth, and product-market fit
The Opportunity
We’re raising a pre-seed round from angels who care deeply about:
- The future of learning
- Equity for neurodiverse kids
- Thoughtful, scalable product design
Whether you’re ready to invest or want to explore advising, we’d love to connect. dmartin@swayday.us