Why We’re Building Swayday

Swayday is on a mission to change how kids engage with education—starting with those who’ve been left out of traditional approaches. Our motion-based games are built for how kids actually learn: with their whole bodies, through play, and in ways that build self-esteem—not stress.

We combine neuroscience, game design, and augmented reality to create experiences that feel like fun—and work like focused learning.

• 1 in 10 kids has ADHD
   
• Countless others struggle to sit still, stay focused, or engage in standard classrooms
   
• Yet most learning tools ignore how movement affects the brain
   
• We believe that motion-first design is a better foundation for these learners
  

“I started Swayday because my daughter wasn't thriving in a traditional classroom. As a parent, I knew she was smart and capable—but the tools just didn’t meet her where she was at. So we built something better: a way to move, learn, and grow—all at once.”
— Day Martin, Co-Founder & CEO 

Day and Courtney are a powerhouse team with a proven record of turning vision into multi-million dollar product lines at their prior start-up, Stand Steady. 

Their passion for transforming education is deeply personal— both have family members with ADHD, including Day's daughter. 

This firsthand experience drives them to tackle the unique challenges of learning with ADHD and fuel their commitment to create innovative, life-changing solutions.